External persuasive messages tend to
A) focus more on promoting ideas.
B) be more direct than internal persuasive messages.
C) be more explicit than internal persuasive messages.
D) focus more on promoting products and services.
E) use the we-voice more than other voices.

Question

Quizplus · Accepted Answer

Internal messages typically focus on promoting ideas,whereas external messages typically focus on promoting products and services.Also,internal persuasive messages tend to be slightly more direct and explicit,and they tend to be based on logical appeals.In contrast,external persuasive messages tend to be slightly more indirect and implicit,and they tend to be based on emotional appeals.

External Persuasive Messages Tend to