In order to be effective,a consumer survey should contain
A) answers that appeal to respondents' biases.
B) questions that cover multiple ideas.
C) at least 15 questions.
D) exhaustive answer choices for each question.
E) leading questions that suggest a correct answer.

Question

Quizplus · Accepted Answer

Most consumer research questionnaires contain fewer than five or six questions.Survey questions should be (a)simple to answer, (b)non-leading, (c)exhaustive and unambiguous,and (d)limited to a single idea.

In Order to Be Effective,a Consumer Survey Should Contain