In laboratory experiments,Scott Allison and Dafna Eylon presented study participants with a written description of a man named Erik Sullivan.After providing a list of impressive accomplishments relating to Erik's role in building a successful company,the researchers manipulated one important piece of information and had half of the people respond to each story.What did the researchers change in the Erik Sullivan case to improve people's impressions of Sullivan?
A)They reported Sullivan's age as 20 years younger.
B)They reported on Erica,not Erik.
C)They reported Sullivan as significantly overweight.
D)They reported that Sullivan was deceased.
E)They said Sullivan was more honest

Question

Quizplus · Accepted Answer

The researchers found that people's impressions of Erik Sullivan improved when they were told that Sullivan was deceased. This is an example of the "dead-person bias," where individuals tend to view the deceased more favorably.

In Laboratory Experiments,Scott Allison and Dafna Eylon Presented Study Participants