In the context of Kurt Lewin's stage model of change management, which of the following is involved in the unfreezing stage?
A) Changing attitudes by making people feel uncomfortable about the way things are because they could be improved
B) Embedding or institutionalizing the new behaviors to prevent people from drifting back to previous ways of doing things
C) Implementing the change to move to the desired new state
D) Preparing ground for change to take over through extensive communication

Question

Quizplus · Accepted Answer

The unfreezing stage in Lewin's model involves creating awareness about the need for change and making people uncomfortable with the status quo. This is done by changing attitudes and beliefs to help individuals realize the need for change.

In the Context of Kurt Lewin's Stage Model of Change