If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell,you are segmenting your market by demography.

Question

Quizplus · Accepted Answer

Segmenting by demographic factors would involve characteristics such as age, gender, income, or education level. Conducting a telephone survey to find out what customers are looking for in a product or service would be more related to behavioral segmentation, which looks at patterns in consumer behavior and decision-making.

If You Choose to Do a Telephone Survey Attempting to Find