If you choose to do a telephone survey attempting to find out what people are looking for in terms of a product or service you sell,you are segmenting your market by geography.

Question

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Segmenting by geography refers to dividing a market by regions, countries, or neighborhoods. Conducting a telephone survey to find out what people want does not involve geographic segmentation but rather market research segmentation.

If You Choose to Do a Telephone Survey Attempting to Find