______ requires using every possible channel and opportunity to talk up and reinforce the vision and required new behaviors.
A) Generating short-term wins
B) Establishing a sense of urgency
C) Creating a guiding coalition
D) Communicating the change vision
E) Empowering broad-based action

Question

Quizplus · Accepted Answer

Communicating the change vision requires using every possible channel and opportunity to talk up and reinforce the vision and required new behaviors. It is said that aspiring change leaders undercommunicate the vision by a factor of 10, or even 100 or 1,000, seriously undermining the chances of success.

______ Requires Using Every Possible Channel and Opportunity to Talk