Identifying the forces that prevent people from changing and those that will drive people toward change is called
A) A force-field analysis.
B) Unfreezing.
C) Organizational ambidexterity.
D) Reactive change.
E) A performance gap study.

Question

Quizplus · Accepted Answer

One technique that helps to manage the change process, force-field analysis, involves identifying the specific forces that prevent people from changing and the specific forces that will drive people toward change. Managers operating under this concept investigate forces acting in opposite directions.

Identifying the Forces That Prevent People from Changing and Those