Cyber-shot,VAIO,and BRAVIA are just some of the brand names used by Sony,one of the leading manufacturers of consumer electronics,to markets its digital cameras,laptops,and LCD televisions,respectively.These are all examples of _____.
A) Individual brands
B) Local brands
C) Aggregate brands
D) Private labels
E) Licensed brands

Question

Quizplus · Accepted Answer

A manufacturer may establish an individual brand for each product it produces. Manufacturers use individual brands to designate a distinct target market for each product and develop a separate personality and image for each brand.

Cyber-Shot,VAIO,and BRAVIA Are Just Some of the Brand Names Used