Which of the following is true about resellers?
A) They operate between the producer and the consumer or industrial purchaser.
B) They deal in production rather than trade.
C) They are the intermediaries employed by manufacturers in direct distribution.
D) They include both wholesalers and retailers, but not manufacturers' representatives.
E) They are used primarily in network marketing.

Question

Quizplus · Accepted Answer

Because it is so expensive for manufacturers to market national brands (also called manufacturer's brands), some companies use a private-labeling strategy. They manufacture the product and sell it to resellers (distributors or dealers), who put their own brand on the product.

Which of the Following Is True About Resellers