As an element of the media mix,_____ refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight,reach,frequency,and continuity objectives.
A) methodology
B) market
C) media
D) mechanics
E) money

Question

Quizplus · Accepted Answer

The methodology element of the media mix refers to the overall strategy of selecting and scheduling media vehicles to achieve the desired message weight, reach, frequency, and continuity objectives. It offers the opportunity for creativity in planning, negotiating, and buying.

As an Element of the Media Mix,_____ Refers to the Overall