Which of the following statements about reach is true?
A) Reach is always expressed as a percentage.
B) Reach measures the intensity of a media schedule.
C) Reach refers to the number of people who are actually exposed to and consume the advertising.
D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
E) The only way to accumulate reach is by using the same media vehicle continuously.
Correct Answer:
Verified
Q44: According to Erwin Ephron,for fast-moving consumer products,the
Q45: An advertising impression,also referred to as _,is
Q46: The _ describes how the advertiser will
Q47: The _,or potential exposures,possible in a medium
Q48: As an element of the media mix,_
Q50: An _ refers to a possible exposure
Q51: The _ refers to the percentage of
Q52: Advertisers calculate frequency as the:
A) average number
Q53: _ measures the intensity of a media
Q54: Which of the following can be expressed
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