An _____ refers to a possible exposure of the advertising message to one audience member.
A) advertising response curve
B) effective frequency
C) advertising impression
D) effective reach
E) exposure value

Question

Quizplus · Accepted Answer

An advertising impression is a possible exposure of the advertising message to one audience member. It is sometimes referred to as an opportunity to see (OTS).

An _____ Refers to a Possible Exposure of the Advertising