A growing number of publishers now offer a _____ that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.
A)ride-along program
B)consumer promotion program
C)public relations activity
D)business-to-business specialty
E)competitive defense

Question

Quizplus · Accepted Answer

Yellow Pages are often the sole advertising medium for local businesses, and nearly 85 percent of Yellow Pages revenue is derived from local advertisers. A growing number of publishers now offer a "ride-along" program that lets regional and national marketers deliver coupons and product samples along with the white and Yellow Pages directories.

A Growing Number of Publishers Now Offer a _____ That