A package design should be kept simple:
A) so that it can easily be changed as required by the IMC plan.
B) as a way to test the brand loyalty of its consumers.
C) to meet the requirements established by the Food and Drug Administration.
D) to reduce the cost of procuring packaging materials.
E) because packaging materials cannot support high-resolution printing.

Question

Quizplus · Accepted Answer

Generally, the package's design should be kept simple for three reasons: typical packaging materials (such as corrugated cardboard) cannot support high-resolution printing, intricate folding and die-cutting can be very expensive, and packaging that requires exact folding and fitting often creates excessive assembly costs and leads to structural challenges that most cost-effective packaging materials cannot support.

A Package Design Should Be Kept Simple