Which of the following is true of product packaging?
A) Once the product is purchased, the role of packaging is complete.
B) Packaging design is not as important as advertising in building a product's brand image.
C) Buying packaging material for products includes two major phases: investing and purchasing.
D) Packaging establishes or reinforces the brand's personality at the point of sale.
E) Packaging does not influence the product message.

Question

Quizplus · Accepted Answer

Consumers respond to packaging intuitively, so packaging design can be as important as advertising in building a product's brand image. Packaging establishes or reinforces the brand's personality at the point of sale.

Which of the Following Is True of Product Packaging