Over the last century,the Campbell Soup Company has expanded by acquiring other packaged consumer food companies such as Pace,V8,Pepperidge Farms,Swanson,and Godiva Chocolatiers.Campbell was pursuing which corporate strategy?
A)backward vertical integration
B)forward vertical integration
C)related diversification
D)horizontal integration

Question

Quizplus · Accepted Answer

Campbell Soup Company pursued related diversification strategy by acquiring other packaged consumer food companies. Related diversification involves expanding a company's operations into businesses that share similarities with the current operations, which enables companies to leverage core competencies and gain synergies across multiple business units.

Over the Last Century,the Campbell Soup Company Has Expanded by Acquiring