When Kimberly-Clark Corporation merged with Scott Paper Company to form the world's largest producer of tissue paper,they were pursuing which growth strategy?
A)backward vertical integration
B)forward vertical integration
C)related diversification
D)horizontal integration

Question

Quizplus · Accepted Answer

The merger of Kimberly-Clark Corporation and Scott Paper Company, both in the same industry, can be classified as a horizontal integration strategy. This strategy involves merging with or acquiring competitors to expand market share and competitiveness.

When Kimberly-Clark Corporation Merged with Scott Paper Company to Form