Public relations focuses on
A)boosting product sales.
B)enhancing the image of the total organization.
C)reaching the firm's target market.
D)improving employee morale.
E)diminishing the image of rival firms.

Question

Quizplus · Accepted Answer

Public relations is all about improving the image of the total organization in the eyes of the public, stakeholders, and other interested parties. This can be accomplished through various communication strategies and tactics such as media relations, crisis management, community outreach, corporate social responsibility, and employee communications. While improving product sales or reaching the target market can be secondary objectives of public relations, the main goal is to create a favorable reputation for the organization as a whole. Diminishing the image of rival firms is not ethical or effective in the long term and is not a part of best practices in public relations. Improving employee morale is the domain of internal communication and employee engagement efforts.

Public Relations Focuses on