Kellogg's is introducing a new Eggo bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?
A)Routinized response behavior
B)Limited decision making
C)Extended decision making
D)Impulse buying
E)Extensive response behavior

Question

Quizplus · Accepted Answer

Limited decision making is expected because the introduction of a new product variant like Eggo bran waffle, promoted through television commercials, suggests a moderate level of consumer involvement. This is due to the product being a low-cost, low-risk item that is familiar yet slightly different, requiring consumers to make a few comparisons or seek a bit more information than with habitual purchases.

Kellogg's Is Introducing a New Eggo Bran Waffle for Toasters