A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's
A) motivational structure.
B) routinized response behavior.
C) level of involvement.
D) cognitive dissonance.
E) evaluative criteria.

Question

Quizplus · Accepted Answer

Level of involvement refers to an individual's degree of interest in a product and its significance to that person. This plays a major role in determining which decision-making process should be used by the individual. The other options are not directly related to this factor.

A Major Determining Factor in Deciding Which Type of Decision-Making