Nicholas Smart of Rex Corning Fiberglass talks to Martin Halls, a homebuilder, to find out how much fiberglass insulation he intends to use in building homes during the next year. Nicholas then multiplies that number by the total number of builders in the territory. He is using a ____ approach to measure sales potential.
A)multivariable
B)use of product
C)breakdown
D)regression
E)buildup

Question

Quizplus · Accepted Answer

This is an example of the buildup approach, where the sales potential is determined by multiplying the estimated usage of a product by the number of potential customers in a given territory.

Nicholas Smart of Rex Corning Fiberglass Talks to Martin Halls