Supplements Co segments its diet pills based on those who have morning cravings, those who tend to overeat near the end of the day, those who need all day long appetite suppression, and those who want appetite control and more energy. This is an example of market segmentation based on variables of
A)demographics.
B)lifestyles.
C)psychographics.
D)behavior.
E)personality characteristics.

Question

Quizplus · Accepted Answer

The segmentation is based on behavior, specifically eating habits and appetite control needs. Demographics refer to characteristics such as age, gender, income, etc. Lifestyles and psychographics refer to attitudes and values, which are not explicitly mentioned in this segmentation. Personality characteristics also do not directly relate to eating habits and appetite control.

Supplements Co Segments Its Diet Pills Based on Those Who