The Turmeric Tea Co has become highly efficient in developing and manufacturing new turmeric tea products for the market. It far surpasses its competitors in these areas. Recently, major medical journals have started describing how turmeric tea can be highly advantageous for consumer health. This is likely to give the Turmeric Tea Co a ______________ because it is able to match its skills with opportunities in the marketplace.
A)core competency
B)competitive advantage
C)new marketing objective
D)market opportunity
E)strategic advantage

Question

Quizplus · Accepted Answer

The ability of the Turmeric Tea Co to efficiently develop and manufacture new turmeric tea products gives it a competitive advantage over its rivals. The recent recognition of the health benefits of turmeric tea in major medical journals presents a new opportunity for the company to leverage its expertise and maintain its competitive advantage.

The Turmeric Tea Co Has Become Highly Efficient in Developing