Informative advertising is most apt to be used in which stage of the product life cycle?
A)growth stage
B)maturity stage
C)introductory stage
D)decline stage

Question

Quizplus · Accepted Answer

Informative advertising is used in the introductory stage of the product life cycle when the product is new, and the objective is to inform potential customers about the product's features, benefits, and uses. The aim is to create awareness, generate interest, and build primary demand. In this stage, customers need to be educated about the product, and informative advertising is an effective communication tool to achieve the desired objectives.

Informative Advertising Is Most Apt to Be Used in Which