When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a ________ strategy to appeal directly to the public instead of physicians alone.
A)pulling
B)public relations
C)promotion
D)pushing

Question

Quizplus · Accepted Answer

"Ask your doctor" is a classic example of a pulling strategy where a company attempts to generate demand for its product by directly targeting the end consumer, who in turn will ask their healthcare provider for the product. This is done to bypass the traditional "pushing" strategy where companies promote their products to healthcare providers directly.

When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor