The buyer-seller communication in _________ occurs during a face-to-face meeting or via telephone,videoconference,or interactive computer link.
A)Non-personal selling
B)Promotional strategy
C)Integrated marketing communications
D)Personal selling

Question

Quizplus · Accepted Answer

Personal selling involves direct communication between the buyer and the seller, which can occur through a face-to-face meeting or various forms of technology-mediated communication such as telephone, video conference, or interactive computer link. Non-personal selling, on the other hand, involves promotion through mass media channels such as television, radio, or print advertising, and does not involve direct communication with the buyer. Promotional strategy and integrated marketing communications refer to broader marketing concepts that involve various promotional and communication tactics, including personal selling, to achieve marketing objectives.

The Buyer-Seller Communication in _________ Occurs During a Face-To-Face Meeting