Which type of test-market is a research laboratory in which the traditional shopping process is compressed into a short timespan?
A)controlled test-market
B)electronic test-market
C)simulated test-market
D)condensed test-market

Question

Quizplus · Accepted Answer

Simulated test-markets use research laboratories to create a compressed version of the traditional shopping process. Controlled test-markets involve selecting a specific geographic location to test a product. Electronic test-markets use online platforms to test how consumers react to a product or service. Condensed test-markets are not a commonly used term in marketing research.

Which Type of Test-Market Is a Research Laboratory in Which