In which type of test-marketing situation does the company use its own sales force to try to obtain distribution of the product?
A)controlled-store test
B)standard method
C)randomized block design
D)simulated test-market

Question

Quizplus · Accepted Answer

In the standard method of test marketing, the company uses its own sales force to distribute the product in a limited area to gauge its performance before a full-scale launch.

In Which Type of Test-Marketing Situation Does the Company Use