Which of the following survey research methods is the most expensive?
A)door-to-door personal interview
B)mall intercept personal interview
C)telephone interview
D)mail survey

Question

Quizplus · Accepted Answer

Door-to-door personal interviews involve the hiring and training of interviewers who can reach respondents at their homes. Moreover, transportation costs for interviewers to and from the locations, and the cost of printing and disseminating literature might increase the cost of conducting door-to-door surveys. Hence, it is the most expensive method among the given options.

Which of the Following Survey Research Methods Is the Most