John was called by a market researcher and asked a few questions about his television viewing habits.The researcher then asked him to go to a Web site to complete a more comprehensive survey.This type of study that employs a combination of survey methods is called a:
A)two-stage survey
B)pre- and posttest
C)multi-media survey
D)mixed-mode survey

Question

Quizplus · Accepted Answer

A mixed-mode survey is a study that employs a combination of survey methods, such as phone interviews followed by online surveys, to increase the reach and representativeness of the sample.

John Was Called by a Market Researcher and Asked a Few