Some marketers avoid the use of humor in their advertising because:
A)humor can draw attention away from the product.
B)humor has no shock value and does not draw consumers' attention to the ad.
C)effective humor is no challenge for creatives to produce.
D)humor can put the consumer in a good mood and increase liking of the ad.
E)humor compels the receiver to engage in counterargument.

Question

Quizplus · Accepted Answer

Some marketers avoid using humor in advertising because it can draw attention away from the product being advertised. While humor can be effective in catching attention and increasing liking of the ad, it may not always translate into better sales or a clearer message about the product.

Some Marketers Avoid the Use of Humor in Their Advertising