The _____ model,the best known of the response hierarchies,shows the process by which advertising works.The premise of this model is that advertising effects occur over a period of time.
A)diffusion rate
B)objective-task
C)innovation-adoption
D)hierarchy of effects
E)adoption objective

Question

Quizplus · Accepted Answer

The hierarchy of effects model is the best known of the response hierarchies and shows how advertising works over time. This model suggests that advertising effects occur in a sequence or order, beginning with awareness, followed by knowledge, liking, preference, conviction, and finally, purchase or action. The model also recognizes that consumers may skip steps or move back and forth between stages.

The _____ Model,the Best Known of the Response Hierarchies,shows the Process