Instantaneous feedback on how effective a marketing communication method is will most likely be possible in:
A)personal selling situations.
B)radio advertising.
C)television advertising.
D)direct mail advertising.
E)mass communication channels.

Question

Quizplus · Accepted Answer

Personal selling situations allow for immediate feedback as the salesperson can tell how the customer is reacting to the message and adjust their communication accordingly. In contrast, other communication methods such as advertising rely on metrics like viewer ratings or response rates to determine their effectiveness, which may not be immediate or accurate.

Instantaneous Feedback on How Effective a Marketing Communication Method Is