A disadvantage associated with the _____ method is its assumption that because firms have similar promotional expenditures their programs will be equally effective.
A)return on investment
B)affordable
C)competitive parity
D)objective and task
E)payout planning

Question

Quizplus · Accepted Answer

The statement refers to the competitive parity method, which assumes that firms should spend the same amount on promotion as their competitors. However, this does not consider the differences in their marketing objectives, target audience, and message effectiveness. Therefore, firms who rely solely on this method may fail to differentiate themselves from competitors and miss opportunities to create a unique brand image.

A Disadvantage Associated with the _____ Method Is Its Assumption