Which of the following methods of determining a budget requires a marketing department manager to use input from a clipping service?
A)ROI method
B)Arbitrary allocation method
C)Percentage of sales method
D)Competitive parity method
E)Objective and task method

Question

Quizplus · Accepted Answer

The competitive parity method involves analyzing competitors' spending, which may require input from a clipping service to gather data on competitors' marketing activities.

Which of the Following Methods of Determining a Budget Requires