A(n)_____ is a work plan or checklist that is used to guide the creative development of an advertising message or campaign.
A)animatic
B)working document
C)copy platform
D)selling idea
E)unique selling proposition

Question

Quizplus · Accepted Answer

A copy platform is a work plan or checklist that outlines the key elements and message points that should be included in an advertising campaign. It serves as a guide for the creative team to ensure that their work aligns with the overall campaign strategy and message. An animatic is a preliminary version of an advertisement that uses simple illustrations or animations, while a working document and selling idea do not specifically refer to the creative development of an advertising message. A unique selling proposition is a statement that highlights a product or service's unique benefit or advantage over its competitors, but it does not necessarily guide the creative development of an advertising message or campaign.

A(n)_____ Is a Work Plan or Checklist That Is Used