The strategy behind place-based media is to:
A)bring the advertising media to the consumer.
B)use the place element of the marketing mix to impact advertising.
C)use mobile billboards.
D)create a media vehicle that leads in its ability to attract and retain consumer attention.
E)provide places that are free of clutter from competition of ads.

Question

Quizplus · Accepted Answer

Place-based media involves bringing the advertising media directly to where the consumer is, such as in specific locations or environments, to effectively reach and engage the target audience.

The Strategy Behind Place-Based Media Is To