With which type of advertising medium is source association strongest?
A)Product placements
B)In-flight advertising
C)Promotional products marketing
D)Transit advertising
E)Spectaculars

Question

Quizplus · Accepted Answer

Product placements involve embedding a brand or product within a media program, such as a movie or TV show. This type of advertising allows for a strong source association because the product is being integrated into the content itself, making it a natural part of the environment. As a result, viewers may be more likely to make a connection between the product and the program, which can lead to a more positive association with the brand.

With Which Type of Advertising Medium Is Source Association Strongest