The _____ is a technique used to evaluate the probable success of an ad by groups of individuals.The individuals are asked to rate a selection of layouts or copy versions presented in paste-ups on separate sheets.
A)starch recognition method
B)day-after recall method
C)comprehension and recognition test
D)consumer jury
E)split-run test

Question

Quizplus · Accepted Answer

The consumer jury method involves obtaining feedback from a group of individuals who evaluate the probable success of an ad by rating a selection of layouts or copy versions presented in paste-ups on separate sheets. The other options listed are different advertising research techniques.

The _____ Is a Technique Used to Evaluate the Probable