The _____ tests are used in order to determine whether the ad or commercial conveys the meaning intended.
A)day-after recall
B)recognition
C)inquiry
D)comprehension
E)portfolio

Question

Quizplus · Accepted Answer

Comprehension tests are designed to measure the extent to which the target audience understands the intended meaning of an ad or commercial. These tests usually involve asking questions about the key messages, visuals, and overall theme of the advertisement in order to assess its effectiveness in communicating its intended message.

The _____ Tests Are Used in Order to Determine Whether