The essential characteristic of great companies,according to Collins and Porras,was their relentless focus on beating the competition.

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According to Collins and Porras, the essential characteristic of great companies is their ability to have a strong and enduring purpose beyond just making money, and a core set of values that guide their decisions and actions, rather than a relentless focus on beating the competition.

The Essential Characteristic of Great Companies,according to Collins and Porras,was