Although marketing and sales thought worlds are different, an organization suffers when
A) marketing and sales are aligned.
B) the focus is on the customer.
C) the two functions work together.
D) only one skill set is emphasized.
E) sales and marketing are considered equally important.

Question

Quizplus · Accepted Answer

When only one skill set is emphasized, the organization may miss out on important opportunities for growth and revenue. It is important to create synergy between the marketing and sales functions and to recognize the unique contributions that each brings to the table. Focusing solely on one skill set may result in an incomplete picture of the market and customer needs.

Although Marketing and Sales Thought Worlds Are Different, an Organization