Recognizing that its sales and marketing functions were not aligned, IBM introduced a new function called channel enablement. This function's role was to
A) conduct marketing research.
B) execute sales strategies.
C) track competitive activity.
D) mediate conflicts between sales and marketing.
E) focus everyone's attention on the customer.

Question

Quizplus · Accepted Answer

Channel enablement was introduced to align sales and marketing by focusing on the customer, ensuring that both functions work together to meet customer needs effectively.

Recognizing That Its Sales and Marketing Functions Were Not Aligned