Customers who are primarily interested in product performance features are referred to as
A) price customers.
B) value customers.
C) relationship customers.
D) competitive loyals.
E) switchers.

Question

Quizplus · Accepted Answer

Customers who are primarily interested in product performance features are referred to as value customers. They are willing to pay for a product that meets their specific needs and expectations in terms of performance, quality, and reliability. They are less sensitive to price than to the value that the product provides.

Customers Who Are Primarily Interested in Product Performance Features Are