Instead of segmenting customers and customizing prices to segments, many managers attempt to target
A) price-sensitive customers.
B) price-insensitive customers.
C) competitors' customers.
D) "average" customers.
E) brand loyal customers.

Question

Quizplus · Accepted Answer

Managers often target "average" customers to simplify pricing strategies and avoid the complexity of segmenting and customizing prices for different customer groups.

Instead of Segmenting Customers and Customizing Prices to Segments, Many