The ultimate focus of value creation is the
A) product.
B) technology.
C) marketing communications.
D) competitive edge.
E) customer.

Question

Quizplus · Accepted Answer

The ultimate focus of value creation should always be on the customer. Ensuring that the customer is satisfied and receives value from the product, technology, and competitive edge is essential for the success of any business. Effective marketing communications can also play a role in creating value for the customer, but ultimately it is the customer who should be the main focus.

The Ultimate Focus of Value Creation Is the