As Xerox knows, a business cannot succeed in the long run if it defines its marketing strategy in terms of its
A) advertising message.
B) public relations plan.
C) commodities.
D) core product.
E) media plan.

Question

Quizplus · Accepted Answer

Core product is the fundamental benefit that the customer is buying. It is the reason why the customer is buying the product. The other choices are all elements of the marketing mix, which are used to promote and sell the product. However, the core product is the most important element of the marketing mix, as it is the reason why the customer is buying the product.

As Xerox Knows, a Business Cannot Succeed in the Long