A method of classifying individuals into nine psychological types based on their lifestyles, attitudes, interests, and personality is known as
A) the market segmentation plan.
B) the Value and Lifestyles (VALS) program.
C) geographic segmentation.
D) demographic variable segmentation.
E) mass marketing.

Question

Quizplus · Accepted Answer

The Value and Lifestyles (VALS) program is a method of classifying individuals based on their lifestyles, attitudes, interests, and personality into nine psychological types. The other options listed are methods of segmentation that do not focus specifically on psychological characteristics.

A Method of Classifying Individuals into Nine Psychological Types Based