The easiest way to segment customers is by
A) psychographics.
B) beliefs.
C) opinions.
D) attitudes.
E) geography.

Question

Quizplus · Accepted Answer

Geographic segmentation is the easiest and most straightforward way to segment customers. It involves dividing the market into different geographic units, such as countries, regions, cities, or neighborhoods, based on common demographic, economic, cultural, or environmental characteristics. This approach is simple to implement, as it relies on readily available data sources, and allows marketers to target customers based on their location and proximity to the company's outlets or distribution channels.

The Easiest Way to Segment Customers Is by